How to Ask for G2 Reviews at the Right Time in the Customer Lifecycle

If you want your customers to leave genuine, positive G2 reviews, timing is everything. You can’t just send out requests at random and expect good results. The key is to ask when your customers are happiest and most engaged. 

But how do you know exactly when those moments happen, and how do you encourage the right people to share their feedback when it counts most?

How to Ask for G2 Reviews at the Right Time

Determining the optimal time to request a G2 review requires a strategic approach that aligns with customer satisfaction and product value delivery. One of the most effective moments is immediately after a successful product implementation or when customers begin seeing measurable results. Feedback collected at this stage tends to be more detailed, positive, and relevant, which can directly influence g2 grid scoring, where recent and high-quality reviews play a key role in product positioning.

Another strong opportunity is after resolving support tickets. Prompt, helpful support demonstrates reliability, and since 89% of consumers pay attention to how companies handle issues, this moment often reflects peak customer appreciation. Reviews submitted after positive support interactions can reinforce trust signals that contribute to stronger grid placement.

In-app prompts triggered by meaningful milestones, such as completing a campaign, launching a feature, or achieving a usage goal, can also increase participation. These prompts reach users while they’re actively engaged and more likely to share constructive feedback that impacts overall scoring.

Focusing on highly satisfied customers, particularly those with Net Promoter Scores (NPS) of 8, 9, or 10, increases the likelihood of favorable reviews. Finally, timing matters: requesting reviews within a three-month window ensures feedback remains current and influential, which is important given that 85% of consumers consider recent reviews more trustworthy when evaluating software.

Pinpoint High-Satisfaction Moments in the Customer Journey

To optimize the timing for requesting a G2 review, it's important to target moments of high customer satisfaction. After a successful product implementation, customers are more inclined to provide authentic, positive feedback.

It's advisable to send review requests to customers with Net Promoter Scores (NPS) of 8-10, as they're generally more satisfied and likely to recommend your product.

Additionally, resolving a support ticket can be an opportune moment to request a review, as it captures customer appreciation, thereby increasing the likelihood of receiving a favorable response.

In-app prompts following campaign successes or milestone achievements can also be effective. Furthermore, consider moments of high engagement, such as after webinars or logins, when users are likely to be more receptive to providing feedback.

Segment Your Customers Before Requesting Reviews

Focusing on specific customer segments when requesting G2 reviews can enhance both the quality and quantity of feedback received.

By targeting customers with a high Net Promoter Score (NPS) of 8, 9, or 10, businesses can reach individuals who are already satisfied and more likely to provide positive reviews.

Additionally, categorizing users based on engagement levels, such as daily or weekly usage, allows companies to connect with those who've a thorough understanding of the product.

Further segmentation can be achieved using data from satisfaction surveys, support interactions, or key product milestones.

It's also beneficial to consider recent buyers or frequent inquirers, as tailoring communication to their specific journey can increase the likelihood of obtaining useful reviews.

Write G2 Review Requests That Get More Responses

If you're looking to increase the number of G2 reviews for your product, a strategic approach is essential. Begin by segmenting your customer base using Net Promoter Scores (NPS), particularly targeting those who score between 8 and 10, as they're more likely to provide positive feedback. Personalization is key; reference specific recent interactions your customers have had with your product when making review requests to enhance relevance and connection.

Crafting effective subject lines is also crucial. Subject lines like "Your Feedback is Valuable: Redeem a $30 eGift" can improve open rates by directly communicating the benefit to the customer.

It's important to clearly articulate how their reviews contribute to the development and improvement of your product, emphasizing the impact of their feedback. This is particularly significant given that 93% of buyers use online reviews as part of their decision-making process, according to market research.

Ensure that your request includes a direct link to your G2 review page to streamline the process for the customer. Offering incentives such as eGift cards can also be effective in encouraging responses. By employing these methods, you can increase the likelihood of receiving more G2 reviews in a structured and methodical manner.

Choose the Best Channels to Request G2 Reviews

Selecting the appropriate channels for soliciting G2 reviews can significantly influence the effectiveness of your efforts. Integrating G2's "Review Us" Button on your website can enhance accessibility and visibility for users. Email campaigns, particularly those segmented by NPS, can effectively generate responses, as evidenced by campaigns that incorporate eGift incentives, resulting in numerous new reviews. 

Utilizing chat tools such as LiveChat or Intercom can be effective for requesting reviews immediately following a positive support interaction. Additionally, newsletters and social media platforms serve as useful tools for regularly reminding and encouraging customers, thereby maintaining a consistent review volume and keeping the audience engaged.

Use In-App Prompts to Collect G2 Reviews

Utilizing in-app prompts presents an effective strategy for collecting G2 reviews from users during periods of high engagement. By employing platforms such as Pendo, organizations can implement in-app prompts to request reviews without necessitating additional logins or exposing user lists.

These prompts can be strategically activated at key moments, such as after a user completes a campaign or accesses a new feature, in order to obtain timely feedback. It's important to ensure that prompts are clear and concise, include a direct request, and provide an accessible link to G2. This methodical approach is likely to result in the collection of more pertinent reviews from actively engaged users.

Make It Easy and Frictionless to Leave Reviews

To effectively encourage customers to share their experiences on G2, it's important to ensure the review process is straightforward and easily accessible.

One approach is to integrate G2’s Review Us Button on your website, tailoring its appearance to align with your brand. This integration allows customers to leave reviews with minimal effort. Additionally, incorporating the G2 Review Us Widget enables users to access the review form directly, eliminating unnecessary steps.

Utilizing Pendo integration can facilitate in-app reviews without the need for customers to log in, further simplifying the process. The Review Collection API can be employed to request feedback at optimal times, ensuring the prompts are unobtrusive.

Providing direct links or QR codes in emails and receipts can also help streamline the review process, making it more convenient for customers to share their feedback.

Respond to Positive and Negative G2 Reviews Professionally

Efficiently managing the review process can increase the likelihood of customers providing feedback on G2. However, the task extends beyond that. It's important to respond to all reviews—both positive and negative—in a professional manner.

Acknowledging positive reviews publicly can help reinforce customer loyalty and trust, while sincere replies can encourage further engagement. For negative feedback, it's crucial to address specific concerns, outline steps for resolution, and use neutral, empathetic language.

Responding promptly to feedback demonstrates that you value customer input. Since a significant percentage of consumers read company replies, thoughtful and timely responses can have a positive impact on your brand's reputation, customer satisfaction, and future business decisions.

Maximize the Impact of G2 Reviews for Your Business

Many businesses integrate G2 reviews into their growth strategies due to their tangible impact on business outcomes.

These reviews play a crucial role in enhancing buyer confidence, as 31% of buyers refer to review sites initially, and 93% acknowledge the influence of online reviews on their purchasing decisions.

By incorporating G2 reviews into sales presentations and websites, companies can bolster credibility throughout the buyer's journey.

Utilizing tools such as G2’s Review Us Button and widgets allows businesses to display real-time feedback, thereby increasing brand visibility.

Effective G2 review campaigns go beyond simply gathering testimonials; they've been shown to contribute directly to revenue growth, with successful strategies linked to significant figures in closed deals.

Conclusion

Timing’s everything when you ask for G2 reviews. By reaching out during key customer milestones—right after successful onboarding, support wins, or big feature usage—you’ll catch them at their happiest and most engaged. Segment your audience, personalize requests, and use easy channels to boost your response rate. Don’t forget to respond to all feedback and show appreciation. When you ask thoughtfully, G2 reviews become a powerful tool to boost trust and fuel your business growth.